N U E V O  N O U V E A U

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30 million bottles of wine are shipped out around the world within 60 days of grape harvest from eastern France’s Beaujolais region.

Released on the third Thursday of November at 12:01 a.m. every year since 1951

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Sound impossible? Hardly. We have a bottle just for you.

As the name implies, Nuevo (Beaujolais) Nouveau, is "new" - young, that is - and is bottled less than two months after crushing the grapes.

In the 1950s, winemakers began competing each year in a race to deliver the first bottles to Paris, and before we knew it the competition had been pushed and publicized enough that the harvest and distribution of this wine is now celebrated all over the world at exactly midnight on the third Thursday of November, when it is legal to pop a bottle open.